Shahpar Khaledi's founding vision for Darioush combined her experience in fashion and boutique retail, her trendsetting sensibility cultivated over decades as founder and creative director of Echelon, an influential women’s boutique that offered niche European designers. Treating her clients and guests well is more than a cultural tradition for Shahpar, it is a way of life – one she has added to the hospitality experience at Darioush.

Taarof is the Persian art of social etiquette, the art of politeness, a way to make your guest feel more at home than home itself. Shahpar’s welcoming philosophy has defined the Darioush experience of today.